Roundabouts, lamp posts, signs and verges could be used as advertising space under plans set to go before Shropshire Council’s Cabinet later this month.
Funds could be raised to generate income for the council to help fund statutory functions like environmental and highways maintenance under the proposals.
If approved, Shropshire Council will award an advertising and sponsorship contract to generate at least £392,000 across four years.
The scheme would be rolled out in two phases, the first concentrating on roundabouts, boundary signs and verges, with the second focussing on lamp posts.
Commenting, Shropshire Council’s Deputy Leader and Portfolio Holder for Physical Infrastructure, Highways and Built Housing, Councillor Steve Charmley said:
“This scheme provides an opportunity for the council to demonstrate how it shall support local businesses to promote and advertise their products and services to increase economic growth and support the creation and retention of jobs and skills in the county.
“The performance of advertising via the use of highways assets will help to inform the use of a wider range of council assets which may increase the volume and value of income raised to fund and support public service delivery.
“This is a very positive step, it demonstrates commitment and delivery on the key aspects of our commercial strategy and benefits us all round.”
The council said there may also be an opportunity for advertising on other mediums in the future.
This could include billboards, digital signs, bus shelters, bridges, central reservations, barriers, waste bins and street furniture, hanging baskets and flower beds, customer vehicles, customer buildings and statues.
