The first-ever county council survey dedicated to the world-famous Robin Hood legend has been launched.
This is a chance for Nottinghamshire residents and visitors to give their views on how they see the legend, in terms of his image and how he is used to promote city and county attractions such as Sherwood Forest and Nottingham Castle.
The survey will also include a series of questions targeted at local businesses to help gather research on how they may use the Robin Hood brand.
It comes off the back of Nottinghamshire County Council’s visitor economy consultation in 2023 which revealed that Robin Hood and Sherwood Forest were by far the most popular element of the city and county’s tourism offer. Feedback also suggested that even more could be done to showcase the legendary outlaw.
Councillor Keith Girling, the county council's Cabinet Member for Economic Development and Asset Management, said:
“We all know that we have something unique here in Nottinghamshire which we are very proud of. The Robin Hood legend and his historic home, Sherwood Forest, are known and loved across the world.
“With so many versions of Robin shown on TV and cinema screens over the decades, we want everyone to tell us what they think of Robin Hood now.
“Following recent meetings, we know that key partners involved in tourism are also keen to make the most of this global brand and have welcomed this survey.
“Robin Hood has the potential to be an even bigger asset for us and boost our overall city and county visitor economy, which is already worth more than £2 billion.”
The survey is open until Friday 7 February 2025 with local residents, visitors to Nottingham or Nottinghamshire from the rest of the UK and around the world encouraged to take part. There is also a dedicated section for the business community to give their feedback, particularly those working in tourism, leisure and hospitality.
Feedback from the survey will help the county council put an action plan together to set out the best ways the council and partners can use the Robin Hood brand and develop an offer using current resources.
In December 2024, the county council co-hosted an event in partnership with the Sustainable Travel and Tourism Advanced Research Centre (STARR centre) based at the University of Nottingham. The purpose was to bring together key partners involved in promoting or developing Nottinghamshire’s tourism offer, including Robin Hood.
Image credits: iStock
